SHIMANO VANFORD 2024
Premium reel family to anchor the higher end of the demo range.
Let customers scan fast by category, filter the range, and find products without hunting through the whole store.
One clean call to action per card. Less clutter, better pace.
Premium reel family to anchor the higher end of the demo range.
Premium lure sample for the display wall.
Higher-value lure option for premium lure merchandising.
Black colourway companion to the Raptor White.
Entry freshwater rod to round out the lighter end of the rack.
Affordable lure to give the impulse-buy section some life.
Mid-ticket lure to improve price spread in the lure wall.
Specimen carp rod sample with stronger margin potential.
Carp rod variant to make specimen carp feel like a real department.
Premium specimen carp option to complete the carp ladder.
Big-ticket hero reel for owner wow-factor and premium-category credibility.